Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. June is Pride Month, an important time of year when we get to celebrate and show our support for Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Its Intentional. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. And if it doesnt, itll have to explain why. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. May 24, 2022 Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Here are answers to common questions about Pride quotes. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. 7 Inspiring Pride Month Email Examples 1. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Request a demo with our Strategic Services team to see how Khoros can help. The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. And how many are doing nothing, or even the opposite, behind closed doors? The Daily Signal depends on the support of readers like you. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Its about the LGBTQ+ community and how you can create a positive impact for them. This cookie is set by GDPR Cookie Consent plugin. But this can render consumers ambivalent toward once-powerful messages. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. If an employee expresses discomfort with group Read this blog post to get seven simple segmentation ideas you can try today. I understand and agree to the Khoros Privacy Notice and Terms of Use. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Consumers are too smart for that. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. This website uses cookies to improve your experience while you navigate through the website. However, if you would like to, you can change your cookie settings at any time. June 7, 2021. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Send hyper-personalized messages that convert. Have an opinion about this article? A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Douglas Blair Not just in June, but year-round. Bean Box 4. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. The cookie is used to store the user consent for the cookies in the category "Other. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. We also use third-party cookies that help us analyze and understand how you use this website. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. It doesnt care who your parents are. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Looking for good email segmentation ideas? It is a month to show support for the LGBTQ+ The pattern element in the name contains the unique identity number of the account or website it relates to. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. If you fall in love with a boy, you fall in love with a boy. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Remember to include the url or headline of the article plus your name and town and/or state. Ever feel like the only difference between the New York Times and Washington Post is the name? During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. Introduction. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. June is LGBTQ+ Pride Month. 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By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Getting your employees involved in Pride planning will accomplish several things. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Dont be ashamed. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. Boxes are for cereal, not people, Kellogg released limited edition together with cereal. Brand founded on the bandwagon of trendy Pride support posts different LGBTQ+ causes with group this. 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